I’m Thomas Tran, a marketing strategist dedicated to transforming how home service companies attract and convert customers.
Rank higher in maps, reviews, and service area searches.
Turn traffic into booked jobs through conversion & demand capture.
Marketing strategies built for contractors, HVAC, roofers, and more.
Marketing spend is one of the most critical decisions you’ll make as a home service business owner, yet it’s also one of the most confusing. You’re constantly wondering whether you’re investing too little and missing out on growth, or spending too much without seeing meaningful returns. Most home service companies should allocate 7-10% of their … Read more
Local customers searching for services “near me” represent the highest-converting traffic your home service business can attract. These searchers have moved beyond the research phase and are actively looking for a contractor or service provider in their immediate area. Optimizing for “near me” searches involves claiming your Google Business Profile, creating location-specific content, and building local … Read more
The remodeling industry represents one of the most lucrative opportunities for growth-minded contractors, with homeowners increasingly investing in transforming their spaces rather than moving. Yet many remodeling businesses struggle to move beyond the $1-2 million revenue plateau, trapped in cycles of feast-or-famine projects and reactive marketing approaches. Growing a successful remodeling business requires a systematic … Read more
Managing customer relationships manually becomes impossible as your home service business grows beyond the first few dozen clients. You’ve likely experienced the frustration of losing track of follow-ups, forgetting important customer details during service calls, or struggling to forecast revenue accurately when everything lives in spreadsheets and sticky notes. A Customer Relationship Management (CRM) system … Read more
Getting your home service business to appear at the top of Google search results isn’t just about vanity metrics—it’s about capturing customers at the exact moment they need your services. When someone searches for “emergency plumber near me” or “roof repair contractor,” you want your business showing up first, not your competitors. The key to … Read more
Most home service businesses struggle to connect with customers in their immediate area, missing out on the highest-converting leads available. Your potential customers are searching for services “near me” every day, but without proper local SEO, they’re finding your competitors instead. Local SEO directly increases profits by targeting customers with immediate purchase intent, driving qualified … Read more